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My customer's avatar is a mid-30's mom of multiple children who may or may not work as well. She has zero free time, as her commitments outweigh her desires. Her hobbies are those of her children, that she has little time to prepare nutritional meals for through no fault of her own. She drives an SUV or minivan to haul her kids and their friends to-and-from whatever their daily requirements dictate. At the end of the day when her obligations are met, she watches trash reality shows to lighten her mood so she can giggle about other people's problems. She is constantly looking for ways to improve her daily grind, whether it be a faster route to get to her obligations or a quick, nutritional meal she saw on Facebook. She does her best in everything because so many depend on her. It is a thankless job, but no thanks is required for this super-mom!