In my healthy fast food chain, my revenue
drivers are my food. Being that the premise of my restaurants involve fresh and
local food, soda and other fast food staples that are anything but healthy will
not be present. In a typical restaurant, the main revenue drivers are appetizers
and alcohol. To make up for our lack of alcohol, I plan on having an array of
juicing and smoothie options. If you have ever made a smoothie with ingredients
from a farmer’s market, you know that the quality of the product is significantly
better than anything a Smoothie King or equivalent can deliver. Having a
drive-thru for these products will make my restaurants more appealing than ones
that you must go into.
For
what is next, I have an idea that I
believe is going to not only set me apart from every other restaurant, but will
also have the potential to change the world. It is a simple fact that we
currently do not have enough organic farms to keep up with demand. Last month,
Costco imported organic corn from Hungary because consumers are no longer
satisfied with Monsanto’s GMO products. Along with this, the labor
statistics from fiscal year 2015 paint a scary picture for our state. There
were over 500,000 homeless people on any given night in Florida last year. This
accounts for roughly HALF of this nation’s homeless individuals, with nearly 20%
of that figure being veterans. This has weighed heavily on me since I learned
about the reality that faces countless Florida families, including my brothers
and sisters from the military. With a massive potential work force and a dearth
organic farms across the state and the country my proposal is simple; employ
willing homeless people to work on my farms in exchange for shelter and food.
This idea is certainly in its infancy, as there is a massive amount of moving
parts to it. However, I believe that if I am able to come up with a system that
works for both my potential employees and the business structure of my
restaurants, this idea could make me me the new face of fast food. If I am able to partner with a major non-profit, such as the
American Legion or Veterans of Foreign Wars (and I believe that it will not be
very difficult), I will be able to create two substantial, if not
unconventional, revenue drivers. One, with partnering with one of these
established entities, I believe that I will generate massive capital in the
form of donations. This will enable me to buy farmland and build low-cost,
multi-family housing units that can accommodate the requisite amount workers
and their families. Two, with helping the homeless, I believe that at least a
portion of this enterprise will qualify for tax-free status as a charity, which
will also make me eligible for additional grants. As the idea takes off and
people from around the country see that not only am I providing their families
with the highest quality food possible in a timely and affordable manner, but
that I am also accomplishing this by improving the lives of potentially hundreds or thousands of families,
the more interest will be generated in my business, the more donations that
will come in, and ultimately, the more franchises I will be able to open and
the more people I can help. I believe with all of my heart that in the age of
information that we are currently in, consumers will flock to my restaurants as
they have to Tesla Motors. I have an immense desire to leave this planet better
off than I found it and I believe this idea can accomplish that.
There
is nothing on Amazon that is close to my business, nor do I think that there
would be a demand for it.
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