Idea Napkin No. 2

1) You. 

My name is Chris Campbell and I am a veteran of the US Navy. I am extremely hardworking and thrive in solving complex workplace issues. I not only operated and performed maintenance on nuclear reactors, but I also had to organizie subordinates in a manner that would accomplish all of the division's goals. I plan on attending law school. I believe that this education will benefit me mightily in business. I believe that my model for a local, organic fast-food chain is the future of on-the-go meals in this country. I would love to see this take McDonald's market share. 

2) What are you offering to customers? 

I am providing local, organic fast-food at a similar price point to that of regular fast food.  

3) Who are you offering it to? 

My customers are pressed for time and unwilling to compromise on the quality of their food. Parents and students are the demographics that I would hit the hardest. 

4) Why do they care? 

Cancer has become an epidemic throughout this planet in the last 30 years. Why is this? Well, depending on how much you trust the FDA (I do not at all), there is really no explanation for it. If you do some research, it is not difficult to link the drastic alterations in our diets to the boom of this disease. We no longer eat food, we eat food-like products. Cultures such as the Amish are virtually devoid of the disease and have not altered their diets in any meaningful way. There are countless studies that link veganism to the eradication of even late term cancers. Why is the FDA not telling us this? Well, you are still valuable to them in the form of immensely expensive cancer treatments like chemotherapy and radiation. What I am offering is a lifestyle change that will provide you and your families with the highest quality food that you can possibly buy. I am angry that we as Americans are basically science experiments for the biotech industry and my restaurants, in addition to widespread education to what is happening with our government, will help ensure a long and prosperous life to both you and your families. Only recently has this idea been utilized, so it is still in the infancy of its industry. Elon Musk's brother recently started a organic fast-food restaurant in California and I look forward to seeing others prosper in this arena.

5) What are your core competencies? 

 What sets me apart is my idea of rotating, seasonal menus. This will guarantee that our product is local and fresh. Being that it is also being produced by local farmers, the price point will be driven don as well.

I am extremely confident that not only is this idea a winner, but that I am the right man for the job. I understand a great many truths that many either do not know or do not want to know. My work for the government has given me insight on how they operate and my work ethic matches my desire to see this idea take off. I believe with all of my heart that if we as a speicies do not take control of our diets, we could be among the last humans to enjoy this world . 

Unfortunately, I did not do the first napkin idea. I again looked at several other presentations to get some background on what went wrong for others.